In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Asha Bhosle’s death at 92 closes a legendary chapter in Indian music, but her legacy extends far beyond cinema. Her ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

The world of fast food is full of mascots, including a few old-school entrants that have since been largely forgotten for a ...

It’s not artificial intelligence that’s the problem, but the logic already shaping music, fashion, and images: from Spotify ...

Saxboy Billy18 writes songs and sings them about places around the world. His new Mexico City opus shuns the tourist attractions in favor of rooftop laundry and sky-high transportation.

There is another feather in Amul’s cap. India’s largest dairy brand has become the largest packaged consumer goods company in ...

Maintaining the momentum of Zohran Mamdani’s historically successful election campaign has meant doing the little things right.

No flashy advertising. No giant billboards. No loyalty programs. Yet Trader Joe’s has a fanbase and products that go viral ...

A hilarious moment played out on a recent episode of Pitch Please when Bella Vita and CEO Aakash Anand was asked whether he ...

You have probably heard the jingle. Now you are trying to figure out if the company behind it is actually worth calling. JG ...