Local TV advertising platform Locality has integrated Nielsen's Media Data Engine (MDE) into its broadcast advertising ...

In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist ...

The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, located in Sydney, and Tessa Tripp as Head of Product Marketing, based in Auckland. Both are newly created roles, intended to ...

Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a ...

In London, research, analytics and advisory firm Phronesis Partners has appointed Anish Nath as Director, Technology Research ...

UK marketing budgets were revised upwards in the first quarter of the year, according to the IPA Bellwether Report - but once ...

Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in ...

Virtua Research, which provides collaborative consensus analytics and financial modeling solutions. Terms of the deal were not disclosed. Q4's IR Ops platform is designed to unify and simplify complex ...

UK-based data, analytics and AI consultancy Cynozure has appointed Helen Cullis as Data Management Advisor. Cynozure helps ...

Financial sector alternative data provider YipitData has appointed Henry Schuck, founder and CEO of business data firm ZoomInfo, to its Board of Directors. YipitData is headquartered in New York, was ...

British-based site performance testing and tracking firm Webtrends Optimize has appointed Samantha Bessant as Customer ...

In the US, not-for-profit cinema trade alliance ICA has partnered with analytics and insights platform Screendollars, to ...