TV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content.

Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights.

Novus has named Krithika Rosenthal as managing director, strategy and integrated outcomes.

Nobody who has ever sat through ABC’s nearly five-hour presentation of “The Ten Commandments” will ever forget the spectacle ...

Microsoft Advertising appears to be testing a two-tier sponsored product carousel on Bing to expand its ecommerce ad presence ...

Young consumers are increasingly influenced by social media platforms and influencers concerning money instead of traditional financial institutions, according to a study titled Financial Lives in the ...

Concourse Media has named Jack Sheehan as president of worldwide sales, Screen Daily reports. Previously, Sheehan served as president of worldwide sales and development at Archstone Entertainment. He ...

Kalshi  the prediction market platform where players can place bets on world events—i.e., the number of deportations this year-- was sued last week by the state of Washington, one of such 20 lawsuits ...

A federal judge threw out Michigan Attorney General Dana Nessel's claims that Roku wrongly disclosed users' video-viewing history to tech companies via analytics tools, but is allowing the state to ...

There was a day when the best advertising real estate on the web was the portal, the preset homescreen of dial-up Internet access. The owners of those screens -- AOL, Netscape, Yahoo, MSN, Excite -- ...

"Media value" for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv.

Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands ...