Spotify is celebrating London’s listening habits with an immersive ‘Wrapped’ campaign at Outernet, located on Tottenham Court Road. The ‘Wrapped’ installation is part of the the company’s broader ...

TUI’s much-loved Christmas advert, Happy Holidays, is back for a second season, bringing Santa’s elves to sunny shores in a playful, heartwarming campaign. The 60-second film, which was TUI’s ...

Kantar and LiveRamp have expanded their partnership to grant LiveRamp clients access to Kantar’s continuous consumer behaviour data. Through this collaboration, LiveRamp clients can now leverage ...

WeAre8, has teamed up with Breeze Airways to transform social advertising into a source of joy, even before travellers book their flights. This collaboration allows Breeze to utilize WeAre8’s ...

Yahoo has acquired SkyPhrase, a startup specialising in natural language processing – the kind of technology that currently drives Google Now and Apples Siri. Since it was founded in 2011, SkyPhrase ...

Bluesky, the decentralised social media platform, has surpassed a significant milestone with over 20 million users and 3.5 million daily active users. This impressive growth positions it just 1.5 ...

Airbnb has unveiled its newest Christmas advertisement. The festive campaign, titled ‘Santastrophe’, is part of the brand’s ongoing ‘Get an Airbnb’ platform. Developed in-house, the campaign will run ...

Cadbury’s Secret Santa campaign has beaten rivals to be crowned the most effective Christmas ad this year, according to analysis by Kantar. Based on feedback from over 3,750 consumers and facial ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Samsung has unveiled the global launch campaign for the S25 Series, created by BBH Singapore, with a focus on positioning Galaxy AI as an essential tool seamlessly integrated into people’s daily lives ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...