Online video ad spend growth rates continue to slip despite increasing amounts of online video content being consumed worldwide, according to Zenith’s 2018 ‘Online Video Forecasts’ report. Reaching an ...

NEW YORK– Zenith kicked off a $30 million HDTV fall advertising campaign September 1 in which Zenith is sponsoring the majority of prime time HDTV programs on CBS and all HDTV prime time programs on ...

Thanks to surprisingly strong growth in early 2018, Zenith now expects China's adspend to grow 8% this year, up from its initial forecast of 6% in December. In December Zenith forecast that global ...