It’s essential to consider a variety of customer- and business-focused factors when choosing between a Web app and a mobile app.

For many of us, a web browser is mostly all we need on our laptops. But on mobile devices, apps that use interfaces built natively into Apple's iOS and Google's Android rule the roost.

Say hello to the HTML5 mobile web app. HTML5 is the newest specification of the software code that web pages are created in.

Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you ...

Mobile users worldwide have high expectations of speed and experience of Web sites and applications but companies not keeping up, according to new survey.

What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

That’s not to say native apps are always better than Web apps. The Adobe Analytics app is both unreadable and limited on a tablet or smartphone, whereas its Web app is readable and uncrippled.

Google shows off Gmail mobile Web app The search giant, illustrating its belief in the Web, shows off a prototype of a Web-based Gmail application that runs on both an iPhone and Android phone.

Apps also see higher click-through rates (CTR) at 0.56% than mobile web, at 0.23%, and desktop web ads at 0.1-0.2%. For app users, in-app ads are more appealing because they are made to fit seamlessly ...

The only one with a mobile web app is Google Calendar, but it hasn't been updated in years (the copyright date still says 2010). I remember using this exact app on my iPhone 3G. Gradients are sooo ...

Facebook is removing the messaging capability from its mobile web application, according to a notice being served to users: “Your conversations are moving to Messenger,” it reads.