Jack Ferver, the creator of a well-regarded body of dance-theater works, has also become a TikTok phenomenon because of a Starburst ad from 2007. By Margaret Fuhrer The tale of the Little Lad is a ...

All entrants need to do is post a video doing the Little Lad dance using the same sound Starburst used in the video. If you're unsure about the dance, they made a handy tutorial way back in 2007.

It’s weird, short, and replicable: “It’s the first TikTok dance—that we just happened to create for YouTube.” They even did a Little Lad dance tutorial, back in 2007.

In another Starburst featurette, the Little Lad explains that while "mummy's gone," he still likes to do the "Little Lad dance" she made him perform in order to get berries and cream.

"Berries and cream, berries and cream, I'm a little lad who likes berries and cream," he sang while jumping side to side and clapping—otherwise known as the "Little Lad Dance." ...

The Little Lad who love berries and cream is now a TikTok celebrity, as the app moves away from conventional content.