Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Sourabh Lohtia, Chief Marketing & Communications Officer at PNB MetLife, talks about their latest campaign with Smriti ...

The first TV ads from state-run health insurance exchanges created under The Affordable Health Care Act have launched in Oregon, Kentucky, Colorado and Connecticut. Several more states, including ...

Recently, I watched the local TV news at noon. Most of the commercials were for ambulance chasers. Their billboards are also ubiquitous. Such advertising requires a significant cost. During my viewing ...

As holiday retail season nears, advertisers are slowly returning to the malls. Several categories have significantly increased spending in the second half of the year, per Eye Corp., which sells ...

The Democratic National Committee is getting into the ad fight over the ongoing government shutdown. The DNC on Friday is rolling out digital spots on YouTube, Instagram and Facebook, along with ...

A recent letter published Feb. 18 blames lawyer advertising for high insurance rates. I'm no fan of the kind of advertising done by professionals and lawyers in particular. Whether they work in health ...