NEW YORK and WASHINGTON—DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political advertisers looking to reach connected TV (CTV) ...
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Is LiveRamp (RAMP) Quietly Redefining TV Data Connectivity With DIRECTV’s Expanded CAPI Integration?
In April 2026, DIRECTV Advertising announced it had expanded its relationship with LiveRamp by integrating LiveRamp’s Conversions API Hub into DIRECTV’s advertising platform, enhancing closed-loop ...
Political advertising has been a cash cow of the local broadcast television industry for decades. Now, satellite and streaming TV provider DIRECTV is hoping to chip away at that lead. On Monday, the ...
DirecTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to integrate with LiveRamp’s Conversions ...
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DirecTV expands out-of-home programmatic advertising
DIRECTV Advertising is expanding its presence in the digital out-of-home marketplace with the programmatic enablement of inventory from DIRECTV Remote, bringing premium connected TV video into more ...
NEW YORK, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are ...
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