Recent concerns surrounding Nike’s declining performance have sparked a broader debate about the popularity of NBA players ...

Some are wondering if the popularity of NBA players isn't what it used to be given the decline of the Nike stock.

Nike analysts are increasingly doubtful that CEO Elliott Hill can revive growth quickly enough. ・UBS warned that basketball may no longer be the cultural engine it once was for Nike. ・Multiple analyst ...

Four of which came from the Nike Kobe line.

Nike Basketball unveiled the new Nike LeBron Witness IX PE Monday, a player-exclusive colorway in honor of Bronny James. The ...

Los Angeles Lakers guard Bronny James Jr., the son of legendary NBA superstar LeBron James, debuted shoes and apparel ...

Women's sports are going through a golden era of rapid growth in the U.S., with rising fan interest in women's professional ...

Morillo impressed at the Nike Hoop Summit, flashing size, shot-making and poise in his strong showing on Saturday ...

The Kobe 10 Elite High “What The” is one of the wildest Kobe releases ever. Here’s its history, performance, and resale ...

The next generation of basketball stars will take to the court in Oregon on Saturday. Here's how to watch the annual showcase ...

Live coverage begins at 7 PM ET on NBCSN and Peacock.

Incoming Purdue center Sinan Huan participated in the Nike Hoop Summit on Saturday night in Portland, suiting up for Team ...