“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. With the new campaign and revamped packaging, Axe is tackling ...
The campaign combines film, print, web applications and a Facebook game. 'Smell sweet not sweaty' is currently running in Indonesia and due for launch across the region. Central to the campaign is new ...
JAKARTA - Unilever's deodorant brand, Axe, has come up with a quirky through-the-line campaign to promote the launch of its improved Pulse body spray for men.
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