The marketing of perfume involves more than just selling an aroma. As perfume maker Serge Lutens once said, "It is potentially a carrier for the imagination. Perfume is thick; it is poison and pure ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - In this Tuesday, June 20, 2017, file photo, U.S. actor Johnny Depp waves for fans upon his arrival at a film premier in ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

The ASA bans a TV ad for Yves Saint Laurent's Opium perfume for showing a woman simulating drug use. A TV advert for Yves Saint Laurent's Opium perfume has been banned by the Advertising Standards ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

If a television commercial appears first on the Web, are people more likely to watch it? In a new twist for Web advertising, cosmetics maker Coty is betting just that, launching the commercial for its ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

Katy Perry's gone royal! The "Roar" singer's latest fragrance, Killer Queen's Royal Revolution, is just about to drop, and even though the perfume isn't in stores quite yet—her ad campaign is here!

Megan Thee Stallion is the face of Revlon’s new Reign On perfume. The “Savage” hitmaker is a spokesperson for the cosmetics brand and stars in the ad for their latest scent, which she has described as ...