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The NHL team in Salt Lake City will be called the Utah Mammoth going forward, ending a protracted, yearlong naming process ...
After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...
With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
“The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.” Mammoth replaces the inaugural ...
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
Hockey Beast on MSN2d
Utah Mammoth accused of stealing design for new logoThe Utah Mammoth franchise began as the original Winnipeg Jets in the WHA in 1972 and joined the NHL in 1979. In 1996, the ...
The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.
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