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Plan covers support for adtech firms, helping smaller agencies obtain public sector work and promoting UK advertising abroad.
Debbie Weinstein discusses bringing ‘urgency’ to her new role and AI’s relationship with agencies.
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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Brands spending less Williams references a study by Stagwell that found brands “get a 33% better return on advertising spend” ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
I've chaired the Outdoor Media Awards for three years now, and 2025's crop of winners was the hardest-fought. That so much ...
Rather than turning to AI or digital tech, the agency went deep into Caribbean culture to study social behaviours and family ...
Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging ...
The thorny issues of reach, audience verification and siloed measurement were top of mind as Samsung Ads launched its new ...
“One of the most common and biggest failures is not getting under the skin and working out exactly who your audience is, what ...