Just days ahead of his return to the White House, President Trump and his wife, Melania, launched a pair of meme coins that have skyrocketed in value and earned them billions of dollars, at least on paper.

President Donald Trump promised crypto investors he’d usher in an era of legitimacy for an industry that’s long been relegated to the financial wilderness — dismissed by some mainstream investors as an highly speculative bet at best or an elaborate Ponzi scheme at worst.

Meme coins have transitioned from playful internet jokes to legitimate financial instruments, capturing the imagination of investors worldwide. The latest entrants in this dynamic space—Donald Trump’s Official Trump Token ($TRUMP) and Bullionaire Coin ($BULL)—have set the stage for a battle of innovation,