Brands including Prada have cut ties with South Korean actor Kim Soo-hyun amid controversy over his relationship with actress Kim Sae-ron who was found dead in February.

South Korean actor Kim Soo Hyun faces increased scrutiny as Chinese netizens question the accuracy of his agency’s timeline concerning his relationship with the late actress Kim Sae Ron.

The controversy involving Kim Soo-hyun and the late Kim Sae-ron has opened a Pandora's box of issues within the entertainment industry, from age-gap relationships to the treatment of disgraced celebrities.

"We would like to emphasise that he is not wearing his trousers. This is a photograph of him without his trousers," YouTube channel Hoverlab said in Korean.

Kim Soo-Hyun reportedly lost endorsements, including Prada, following controversy over his alleged past relationship with the late actress Kim Sae Ron.

According to a report by Koreaboo, Kim Sae Ron’s mother urged Kim Soo Hyun to publicly acknowledge their alleged underage relationship and issue an apology. She also called on GoldMedalist to admit to manipulating the media over the past three years by denying any romantic involvement between the two.

ALBAWABA - Italian luxury brand, Prada has officially ended its partnership with Korean star Kim Soo Hyun amid allegations that he reportedly had a rela

The family of the late Kim Sae Ron has spoken out regarding the second legal notice she received from Kim Soo Hyun’s side. She received the second notice right after uploading her pictures taken with Kim Soo Hyun.

The grieving family demands: "We ask Kim Soo-hyun to admit to dating Kim Sae-ron when she was a minor and issue an official apology."