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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks Closing Locations Amid Major Change, CEO Brian Niccol Announces
As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...
Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule
Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...
Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
Starbucks CEO Brian Niccol promises a return to glory days: Opening Bid top takeaway
The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.
Starbucks to close all pickup-only stores, including these in MA. See locations.
Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.