Florida leans hard into sun, sand and surf. But Sarasota has way more going for it than just its beautiful beaches ...

Sarasota was just ranked No. 1 in CNN's list of "America's Best Towns to Visit" in 2026. Naturally, the story highlights our world-class beaches and plentiful marine life, but it also dives into ...

CNN crowns Sarasota America's top town to visit in 2026.

Sarasota County welcomed more visitors and higher spending in May as CNN recently named the city America's best town to visit in 2026.

Add Yahoo as a preferred source to see more of our stories on Google. Erin Duggan is the president and CEO of Visit Sarasota County. Every season brings a new reason to visit Sarasota. Anyone who has ...

SARASOTA, Fla. — Sarasota County is promoting a new tourism initiative called "Support the 941" to boost local businesses after a series of recent hurricanes devastated the area. With many places ...

Hotel room prices are up in Sarasota, but tourism is down, according to Visit Sarasota County’s September Tourism Data & Economic Impact report. Visitor direct expenditures — the amount of money ...

Despite a rebound in tourism in October 2025, Sarasota County tourism was down for fiscal year 2025, which included the aftermath of Hurricane Helene and Hurricane Milton's landfall, compared to ...

October tourism in Sarasota County bounced back from 2024, when it was affected by hurricanes Helene and Milton, according to the latest Visit Sarasota County report. Visitor direct expenditures — the ...