Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – ...

Nielsen has announced the addition of more than 200 new advanced audience segments, available in its cross-media planning and measurement solution Nielsen ONE. The offering makes use of the national ...

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation ...

There was a time when Nielsen counted the number of people watching TV. These days it counts the number of data partners enabling it to model who is watching it. Take this morning's announcement about ...

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience data that will include Nielsen’s tabulation of so-called “advanced” audiences ...

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.

The industry ratings watchdog this week disclosed major problems in Nielsen's Big Data + panel measurement service that have caused "seemingly unusual changes" in its audience estimates, including a ...

Roku’s CTV devices account for more than 21% of total TV viewing, according to Nielsen’s research. That level of market share provides insights that Nielsen will be able to leverage to sharpen its ...

Did the audio content creation and distribution company led by Mary Berner share proprietary radio station ratings data with Eastlan Ratings, the lone alternative to Nielsen Audio in small and ...

EXCLUSIVE: SAG-AFTRA has renewed its contract with Nielsen to provide third-party streaming data and analytics to the guild. The 160,000-strong actors union has been using Nielsen’s streaming content ...