Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. The new Eiger Express gondola. Jungfrau Railways has included carbon ...

With the Alps as its biggest draw, Switzerland has traditionally been a biannual destination, drawing visitors to its summer mountain scenery and winter slopes. Summer visitors come to savor iconic ...

Switzerland's beauty is legendary. Think snow-draped peaks mirrored in turquoise lakes, trains that glide past waterfalls, and villages so pretty they feel hand-painted. As real as the postcard is, ...

A stellar December with double-digit growth in hotel overnights from the UK helped make 2023 the most successful year for travel from the UK to Switzerland in over a decade. Compared to 2019 – before ...

Switzerland's tourism agency said Thursday that it was trying to even out the flow of holidaymakers throughout the year to protect the Alpine country from the risks of excessive tourism. Switzerland ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. Dianna and John Mellers had no idea what Swisstainable meant until they ...

Kicked off in mid-February 2025, this strategic campaign appeared in prominent locations such as train stations in Lausanne, Zurich, and Lugano, as well as Zurich Airport. The campaign was designed to ...