NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...

In the first two weeks of October, Donald Trump and his allies directed about a third of all their spending on broadcast TV advertisements to ads about transgender health care, a significant increase ...

Television commercials might soon look a lot like the ads in your Instagram and TikTok feeds: scrappy, niche and often obscure. Media conglomerates like Comcast and hardware makers including Roku are ...

Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total ...

Reddit CEO Steve Huffman said the company’s new ad tools are becoming more popular among marketers. Photo by Spencer Platt/Getty Images Reddit’s recently launched A.I. marketing tools are already ...

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