Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since 1999.

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

When Texas Tech unveiled its new logos this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, helped ...

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. T ...

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

Texas Tech Athletics has announced the return of its traditional logo as a primary mark for 2026. Here's how it went down, what to expect.

Texas Tech Athletics will return to its ‘Double T’ logo from 1963-99 with a modernized look beginning the 2026-27 academic ...

Ready for Texas Tech's Homecoming Week? Here a look at the festivities all week leading up to the Red Raiders' Homecoming ...

The new modernized Double T logo will be worn on all athletics uniforms beginning with the 2026-27 academic year.

Texas Tech football will debut a new uniform during its homecoming game against the University of Kansas at 6:30 p.m.

Texas Tech football uniforms for homecoming vs. Kansas incorporate elements from the program's 100-year history.