Matthew McConaughey's Pantalones Organic Tequila is reintroducing an iconic tradition—the worm. That’s right; the brand is bringing back the nostalgic worm that was once a staple at the bottom of many ...

GAINESVILLE, Fla. - For decades, the mezcal worm, commonly known as the "tequila worm," has been placed inside bottles of mezcal as a marketing strategy to enhance the flavor and color of the drink.

The little grub is actually found in mezcal, an alcohol also made from the agave plant, but distilled differently than tequila. Francisco Galarza via Unsplash For some, it’s a reward. For others, it’s ...

The University of Florida researchers recently discovered that “tequila worms” are, in fact, moth larvae. The “worms” are placed inside bottles of mezcal to enhance the color and flavor of the alcohol ...

Looks like Phoenix is really growing up this year, at least when it comes to alcohol. Local wines are gaining popularity, new brewers are opening shop and P-Town is finally getting its own tequila ...

University of Florida researchers recently discovered that "tequila worms" are, in fact, moth larvae. The "worms" are placed inside bottles of mezcal to enhance the color and flavor of the alcohol.

For some, it’s a reward. For others, it’s a punishment. The “tequila worm” divides alcohol connoisseurs as the wiggly little prize at the bottom of a bottle. What started as a marketing trend for ...