When TaylorMade’s first-generation P790s hit retail in 2017, they helped introduce an entirely new category of “Player’s Distance” irons to the market. While the 2017 P790 models looked like simple ...

Ever since the first generation of the P790 debuted in 2017, the clubs have been the workhorse of TaylorMade‘s iron lineup and one of the best-selling players’ distance irons on the market. Now, the ...

WHAT YOU NEED TO KNOW: The third generation of TaylorMade’s P790 irons, which helped to define the “players distance” category when they were first introduced in 2017, boasts a thinner face and more ...

The new TaylorMade P790 Irons target the ‘players’ category considered to be the largest market for clubs. The players category is very broad and includes the bulk of recreational golfers who are ...

TaylorMade basically invented a whole new category of iron in 2017 with the introduction of the very first P790 iron. A ...

Bob Parsons, president and founder of Parsons Xtreme Golf (PXG), has been well known during his relatively short tenure in the golf business for making bold statements. He might have made his boldest ...

On Monday, TaylorMade officially launched a slew of new products – some that have already been launched on TOUR, and some that have never been seen before. Included in this release is a new line of ...

Hold on: AI is building golf clubs? TaylorMade's new P790 irons were designed by running thousands of AI simulations on a supercomputer to determine how to construct the most advanced set of irons ...

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations PXG might just be getting started with what appears to be a ...

TaylorMade Golf introduces the third generation of the P790 irons. To address the mission of enhancing one of the most lavish irons they have produced, engineers launched into regenerating the ...