Paramount Wants to Battle Amazon, Google for Digital Ad Dollars, but First Must Navigate a Tricky Sales Situation

Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

Hallmark, Bravo, Lifetime and the Female Casual Gamer: Ad Buyers, Look Out for the Crossover Between Women's Mobile Gaming and TV Viewing Habits

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at ...
TV News Check on MSN

Comcast Advertising Makes Traditional TV Biddable For First Time

Comcast Advertising, the advertising division of Comcast, on Thursday announced “a step change for the advertising industry: agencies and brands can buy targetable, biddable ads on linear TV for the ...
TV Tech

Comcast Advertising Unveils Programmatic Solution for Linear TV

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

5 companies have captured an insanely large share of the U.S. ad market over the last decade

A new report shows how advertisers have dramatically shifted their spending toward Meta, Google, Amazon, Microsoft, and ...
Marketing Dive

Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

Seven Upfront: Geo-targeting for connected TV advertising

The Seven Network, at its upfront event in Sydney, has announced 7GeoPlus, geo-targeting technology for connected TV advertising. Developed in partnership with GeoComply, a geolocation and online ...
NBC Connecticut

Ad revenue should stabilize for media companies in 2025 — if they have sports

The advertising market has positive momentum going into 2025 — especially for media companies with sports rights and tentpole live programming. Stream Connecticut News for free, 24/7, wherever you are ...