Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

Switzerland's Engadine Valley seen from the slopes of Muottas Muragl in the resort town of St. Moritz CaptureLight / iStock Switzerland is a land of abundant contrasts. Bordered by Germany, Austria, ...

Discover the 25 best places to visit in Switzerland, a country of stunning mountains, crystal-clear lakes, and charming alpine towns. From the iconic Matterhorn and Jungfrau Region to the scenic lakes ...

On court, Roger Federer has always pulled off wins in style. Luckily for fans, his elegant delivery has since extended to other arenas. Starting in 2021—a year before his retirement from professional ...

Switzerland captivates with its iconic Matterhorn, the "Top of Europe" at Jungfraujoch, and the serene beauty of Lake Geneva.

If you’re planning a European vacation, Roger Federer is inviting you to visit his homeland. The Swiss tennis star has become an official brand ambassador for Switzerland Tourism to help highlight the ...

In partnership with the Swiss Travel System AG and Switzerland Tourism, Railbookers is debuting Switzerland Week – the first such event of its kind – on July 28. The weeklong event will offer ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. The new Eiger Express gondola. Jungfrau Railways has included carbon ...

As climate change reshapes the Alps, Switzerland’s winter tourism sector is adapting as demand for snowy getaways shows no sign of waning. Enter the “Boussole neige” (Snow Compass), a strategic tool ...