One of the fastest ways for a company to squash all of the goodwill built through a customer loyalty program is to make major changes to it at the expense of the customer. Subway (which already has a ...

Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a primary factor driving where people choose to spend their money, especially in ...

Subway is celebrating a year of more points, subs and perks through its MVP Rewards that creates a best-in-class guest loyalty program for Subway fans. Since its launch in September 2023, millions of ...