The spot, which aired during the AFC championship game, reflects CEO Brian Niccol’s push to “get back to Starbucks.” ...

Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

Starbucks is making sweeping changes to its coffee shop locations starting Monday that long-time customers may find familiar.

Starbucks hired WPP for a comprehensive makeover and then promptly didn't, moving to Anomaly in the US instead. The world's ...

Starbucks Corp. reported better-than-expected quarterly results, luring back lapsed customers with coffee-focused ads and by ...

The Seattle-based coffee giant is changing how it serves customers. On Monday expect to see the return of mugs and the ...

Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start ...