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Where do martech practitioners sit in organizations?
With all due respect to Scott Brinker, who coined the term “martech,” much of what is considered martech today will eventually just be marketing. Thus, where a martech practitioner sits on an ...
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Will AI agents conduct the martech orchestra in 2025?
asks Chief Martec Scott Brinker in his first column of the year ... two vendors would command 80% of the martech market. “Frankenstack,” on the other hand, was all about subscribing to ...
MarTech on MSN3mon
Weighing the pros and cons of out-of-the-box martech
Major martech players must establish and maintain ... continuity and disaster recovery planning are crucial. Recently, Scott ...
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AI is poised to disrupt the world of martech vendors and users
That is the nutshell version of the “Martech for 2025” report from chief martech Scott Brinker and marketing technologist Frans Riemersma, released today. “AI is reshaping marketing and ...
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Why DIY experimentation is critical to AI success
I always credit Scott Brinker with helping shape my “citizen martech” views. I was eager to take a look at the latest MarTech for 2025 report from Brinker and Frans Riemersma. But given my ...