A mission statement is a key tool that can be as important as your business plan. It captures, in a few succinct sentences, the essence of your business’s goals and the philosophies underlying them.

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Having a sense of purpose is probably one of your most value business assets; yet few take the time to tap into it. In today’s marketplace, possessing a sense of purpose is essential for career growth ...

A mission statement can be a powerful tool to help ensure your company remains consistently excellent and focused. It is your “why” – it’s why you exist. Your strategy. Your core. Your vision. Your ...

Plumbing company mission statements concisely inform people of four elements: what your business is, what services it provides, how it provides them, and for whom those services are furnished. A ...

Opinions expressed by Entrepreneur contributors are their own. In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your ...

The intent of the vision statement is to extend the limits of the sales team and imbue them within a sense of what they can accomplish, both together and as individuals. When the leader of a small ...

There’s an adage that says if you don’t know where you’re going, you’ll end up anywhere. In order to combat this tendency, companies design compasses and maps to inform them of who they want to be in ...

BUFFALO, N.Y. -- The most important phrase in higher education in the past decade has been "assessment of student learning outcomes." Researchers at two institutions, however, maintain that top U.S.