The youngin’s may not know it, but Grant Hill was one of the NBA’s leading stars with a signature sneaker to match before injuries derailed his career after just six seasons. Hill’s FILAs were an ...

While most endorsers and pitchmen do little more than stand there and say stuff like “Drink Sprite,” to urge consumers to buy products, NBA superstar LeBron James likes to stray away from the ordinary ...

Sprite has been encouraging young people to break free from convention and become more individual – by buying into the brand en masse. The July-launched “Stand Out” campaign seems to have resonated ...

During the 2023-2024 NBA season Anthony Edwards was the seventh most popular player in the league, per instagram profile visits, and it bowed well for Edwards with his debut shoe, AE1 selling out.