It’s been almost a week since TikTok was banned in India, and we’ve seen a trove of clones trying to fill in the gap. In a power move, Facebook-owned Instagram is introducing its short-video tool ...

Meta’s Reels has solidified its position as India’s most popular short-form video platform, according to a new study commissioned by the company. The research, conducted by IPSOS, shows that 92% of ...

Meta-commissioned Ipsos data says short video is now India’s daily habit, and Reels sits at the centre of it. We examine the numbers, the context, and the caveats. Five years after Instagram Reels ...

In the ever-scrolling world of Instagram, one thing is clear attention is currency, and Reels are the mint. For a new generation of Indian startups, the homepage isn’t a website, it’s a 9:16 frame on ...

Meta-owned Instagram’s short-form video feature Reels has become India’s most popular video format, with 92% of users preferring it over other, according to a new IPSOS study commissioned by Meta. The ...

The government has launched a new program for those who love making Reels. If you are one of those who love creating reels and vlogging, there’s a chance for you to earn some good money. To mark the ...

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