Lisa Materazzo, who joined the Blue Oval in 2023, oversaw a large marketing turnaround for the company. She departs June 1.

FORD has announced the launch of five new models by 2029, including the return of a fan favourite. The vehicles will be ...

Ford is going back on the attack in Europe with seven new models, a fresh focus on electric vans and a new range of ...

LOUISVILLE, Ky. — One of Louisville's largest employers is launching its first new global campaign for the first time in 15 years. It's called "Ready Set Ford." “It’s a catalyst designed to help our ...

After three years with the company, Global CMO Lisa Materazzo is leaving. Here is what Ford will do until it finds her ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching 'Ready, Set, Ford' ...

A MAJOR car brand has unveiled a revamped EV line-up that aims to appeal to European motorists. The launch includes a new and ...

GM rival Ford is launching its first new global marketing campaign in over 15 years. In what Ford calls “Ready Set Ford,” the Blue Oval is trying to create excitement about the brand by using a few of ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Ford this weekend will return to Formula 1 for the first time in more than 20 years in partnership with Oracle Red Bull Racing, and the automaker will mark the occasion with an extension of its global ...

Shares of Ford (NYSE:F | F Price Prediction) are up 6% in premarket trading Monday, changing hands near $14.21 after a one-two punch of strategic announcements. The move sharply outpaces both legacy ...