As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Using Real-Time Quantitative Data Saturation Analysis to Enhance the Rigor of Qualitative Research: A Decision-Making Perspective. Open Journal of Business and Management, 14, 1921-1929. doi: ...

Detecting and Preventing Fraudulent Participation in Qualitati ...

Beyond qualitative versus quantitative methods / Charles S. Reichardt and Thomas D. Cook -- Qualitative methods: a needed perspective in evaluation research / William J. Filstead -- "Degrees of ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...