will rebrand as QVC Group as it shifts focus to social media and livestreaming, writes Jeff Blumenthal for the Philadelphia ...

QVC Group has targeted TikTok and social media as part of its restructuring and growth strategy with an increased focus on shopping online and the creation of a "live social shopping content ...

QVC Group is launching the first-ever nonstop ... its audience and turn around its business, it's shifting its focus to social media. While live shopping on social media, namely TikTok, has ...

The QVC Group, which runs the QVC and HSN ... was down 4.8% from the previous year ($9.4 billion). A focus on growing sales on social media platforms, including TikTok, is part of a strategy ...

the legacy home shopping brand QVC Group says that it is laying off approximately 900 staffers and consolidating operations as it pivots to focus on the opportunity presented by “live social ...

In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group ... has always had this deep human and social component. Our customers are spending dramatically more time on ...

Jasmine Laws is a US News Reporter at Newsweek based in London, U.K. Her focus is reporting ... from online retailers and social media-driven commerce. On March 27, QVC Group announced that ...

Shoppers accustomed a certain way of shopping on the QVC home shopping network will have to soon get used to a new way of buying, as QVC Group has laid off roughly 900 employees. Here's how the ...

The QVC Group apparently isn't worried about TikTok's future. The owner of shopping channels QVC and HSN is launching a 24/7 live shopping destination on TikTok. The West Chester, Pennsylvania ...

QVC Group is launching the first-ever nonstop ... its audience and turn around its business, it's shifting its focus to social media. Get local news you need to know to start your day with NBC ...