Every leadership conference has them. The beautifully crafted purpose statement, unveiled with ceremony, celebrated internally—and then quietly forgotten as the urgency of quarterly targets reasserts ...

In an excerpt from her new book, Lead Bigger, former AT&T Business CEO Anne Chow explains the power of defining your company’s “why.” In this excerpt from her best-selling book, Lead Bigger, Chow, a ...

By using AI for your statement of purpose, you can streamline everything from organizing information to generating text and ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

The focus of a statement of purpose is typically what you have accomplished academically in the past and what you plan to accomplish academically and professionally in the future. This document ...

Purpose, it seems, is the new black. Every corporation seems to be talking about purpose. But purpose statements aren’t supposed to be fashionable—they should be powerful. Your purpose should drive ...

Having a clear and compelling purpose is now becoming increasingly essential for any company or brand which seeks to attract talent, inspire its community and out-innovate its competition. At its best ...