May 2026 has officially been declared Pure Michigan Month by Governor Gretchen Whitmer. “We recognize the iconic Pure Michigan brand as the state’s calling card, inspiring immense local pride and ...

There are many glamour shots and sizzle reels of Michigan’s natural wonders but the real beauty is in the lived moments along the shorelines, throughout downtowns and in the woods. For Pure Michigan’s ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

MICHIGAN — Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

“Welcome to Pure Michigan” reads the sign greeting drivers entering the Wolverine State. The license plate in front of them might read “GOBLUE” with a little “Pure Michigan” on the upper margin.

MICHIGAN — 2025 is the year of "slow travel" and this time of year, travelers can make an "un-resolution" to enjoy vacation in a more meaningful way. Pure Michigan is here for it all, because no ...

May has been declared "Pure Michigan Month" as the state's tourism and travel theme hits 20 years since its introduction.

FRANKENMUTH, Mich. (WNEM) – Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Hearing Tim Allen's voice telling people about the wonders ...

The new state budget slashes Michigan’s tourism advertising campaign nearly in half, marking the second cycle in a row that deep cuts have followed a high-spending year while irking tourism groups ...