The One Question That Reveals Whether Your Marketing Plan Is Actually A Plan

Many marketing leaders lack the operational vocabulary to explain why a given initiative exists and what, specifically, it is designed to produce.
Marketing Dive

Marketers ramp up promotions to curb expected holiday lows, survey says

Nearly one-third (32%) of marketers plan to increase their promotional activity this holiday season compared to 13% that did so last year, reflecting hopes of recouping projected losses, per a holiday ...
Corpus Christi Caller-Times

Understanding the Core Elements of Effective Digital Marketing Plans for Small Businesses

NEW ORLEANS, LA, UNITED STATES, February 27, 2026 /EINPresswire.com/ — As consumer behavior continues to shift toward online research and digital engagement, small ...
Marketing

How Promotional Should Marketing Content Be?

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...