The advertisements are paid for by political action committees, which are independent of the candidates.

(LEX 18) — The countdown is on to Kentucky's primary election, and voters have likely noticed political advertisements saturating the airwaves. John Roberts, CEO at Creative Media of Kentucky, ...

Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could ...

NEW YORK and WASHINGTON—DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political advertisers looking to reach connected TV (CTV) ...

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate.

Cause-based ads are back in the U.S. now, and political ads are coming soon. Credit: SOPA/ In Nov. 2019, Twitter stopped ...

Paid partnerships are a ubiquitous feature of video and photo–forward social media like Instagram and TikTok. Some of the ...

State Rep. James Talarico, D-Texas, a U.S. Senate candidate, during a campaign event at University of Houston on March 2. (Mark Felix / Bloomberg via Getty Images) At least 15 campaign ads featuring ...

Most of the folks clutching their pearls right now have done the exact same thing, but they did it through anonymous LLCs and ...

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio ...

One of the most anticipated parts of Super Bowl Sunday is not necessarily the game, it's the commercials throughout the big game. Hundreds-of-millions in advertising revenue will hit the airwaves ...