In the ‘90s, at the intersection between grunge and minimalism, plum–moody, alluring, and universally flattering–was the makeup color of the moment. “Back in the day, minimalist brown tones began ...

If you’ve been feeling particularly uninspired (read: bored out of your mind) by the clean girl aesthetic, no-makeup makeup, and every other iteration of minimalist glam, rest assured that maximalism ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturiser, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...