Hasbro has revealed a voice and app-controlled, auto-transforming Optimus Prime robot that costs $699, and it's available for pre-order now. Announced at today's Hasbro Pulse Fan Fest, Hasbro teamed ...

Hasbro is taking pre-orders for its $699 Optimus Prime bot, which can also be controlled via a smartphone and voice commands. Autobots roll out! Hasbro has finally done it—created an Optimus Prime toy ...

Robosen Robotics has teamed up with Hasbro to build an Optimus Prime collectible that can do more than just look cool in a display case. The companies' Optimus Prime is a programmable robot that can ...

Robosen's pricey Elite Optimus Prime reacts to your voice or phone to transform all by itself. I've been writing about technology since 1992. My focus is special projects; I've run PCMag's ...