The TV term du jour is supply-path optimization (SPO). As more TV inventory goes programmatic, advertisers are demanding better transparency and doing whatever they can to reduce the much-despised ad ...

Supply-side platform OpenX announced Monday that it is deepening its partnership with ad agency Horizon Media by integrating Horizon’s blu.ID into the OpenX platform. The integration is the latest ...

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers ...

OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the promotion of three leaders across strategy, marketplace quality, and product. These ...

Supply-side platform/SSP OpenX is eliminating all resellers and removing all non-TV content from its ad inventory. The moves are part of the launch of a solution that OpenX claims combines the most ...

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side ...

SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes today announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, ...

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers ...

The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation. NEW YORK, January 28, 2026--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of three leaders across strategy, marketplace quality, and product. These ...