2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid ...

In recent years, digital marketing has been on a warp-speed trajectory, with technological advancements, significant shifts in consumer behavior and data-driven decision-making changing (and ...

Spurred by the rise of health data innovation and digital growth, 2023 will be a “pivotal year” for pharma advertising, according to a recent report from DeepIntent. The report, which brought in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Ad Age sat down with creators during Advertising Week to discuss how they’re deepening their relationships with brands.

NEW YORK--(BUSINESS WIRE)--Smartly.io, the leading digital advertising platform for creative and performance marketers, today announced new research outlining how companies are using automation and ...

Streaming Media returns to New York City, the epicenter of the digital media universe, May 20–22 with Streaming Media NYC, chaired by Media Industry Cartographer Evan Shapiro and curated in ...

J.P. Morgan downgraded shares of Yelp, the provider of local-market restaurant and business recommendations, to Underweight from Neutral, citing concerns regarding the scaling of the company’s ...