News came last month that the Obama administration, following the lead of British Prime Minister David Cameron and his government’s so-called Nudge Unit, is recruiting behavioral scientists to help ...

Humans, being not-so-rational, often need encouragement or intervention — a nudge — to get going and do what’s best for the country or society at large. The ‘Nudge Theory’ recognises this behavioural ...

US president Barack Obama last month signed an executive order directing federal agencies to incorporate behavioural science into their policies so that citizens would be given a "nudge" towards ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. A decade ago, Cass Sunstein and Richard Thaler’s book Nudge was on the desk of every serious politician and ...