Following his third major win at the PGA Championship, Nike celebrated Scottie Scheffler's triumph with a witty marketing ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

The money for female sports stars is increasing on and off the field, but even for Coco Gauff, Simone Biles and Caitlin Clark ...

Forbes have released their latest list of the highest earning sports athletes in 2025, and it's no surprise to see Cristiano ...

The athlete endorsement model continues to evolve, as exemplified by Woods‘ recent transition after ending his 27-year Nike partnership worth approximately $660 million. His subsequent ...