Nielsen said it plans to make its combination of panel data plus big-data measurement systems available to use as its preferred currency effective in September, when upfront deals cut this spring take ...

Nielsen has been hard at work fleshing out its much-awaited cross-media measurement platform, Nielsen ONE, which is scheduled for release in its final form in 2024. This week, the company finalized ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

A trade group says the first set of the ratings service's numbers are flawed, which the company disputes. By Rick Porter Television Business Editor An industry trade group is again calling out Nielsen ...

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs When you purchase through links on our site, we may earn an ...

Also in this week’s food and ag roundup, food volumes fall, more on Minnesota’s soybean situation and why Halloween spending ...

Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less than ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...