Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC dis-accreditation and soured relationships with broadcasters. But big companies can ...

Nielsen is trying to maintain its status as TV measurement’s currency. Over the summer, Nielsen launched its Four-Screen Ad Deduplication tool to help buyers reduce repeat impressions on YouTube ...

NEW YORK—In a move that will help Nielsen get its measurement service reaccredited and prepare for the full launch of Nielsen One, Nielsen has announced that its U.S. National TV panel reached 42,000 ...

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.

With the coming of its new cross-platform media-measurement service Nielsen One next year, Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, ...

Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating Council is a ...

That’s what Nielsen, which just postponed its privatization court hearing and shareholder vote to allow its leading institutional investor to work with the consortium leading the transaction ahead of ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership data with its panel.

As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over audience measurement is not going away. Enter VideoAmp, one of the leading “alternative” currencies ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...