Last week was a good one for Fox. The network’s highly-anticipated World Series Game 7 match-up between the Los Angeles ...
Fox News won the night with overall viewers, while CNN had the stronger audience in the key A25-54 demographic, according to ...
As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...
With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...
Here are some more key findings, and the full report is available to download here.
NEW YORK —Nielsen has announced that it has started releasing rankings of the most watched college football teams. In its ...
The Issuer intends to use the proceeds from the offering together with cash on hand to refinance a portion of its secured ...
M3GAN 2.0” might not have been a box office success, but it was the first horror movie many viewers turned to as the ...
Nielsen is partnering with data collaboration platform LiveRamp so that audience segments from the Nielsen Marketing Cloud (NMC) are now available in the latter company’s Data Marketplace. It’s a ...
As Nielsen faces increasing competition to measure TV activity, it’s trying to make more of the data advertisers say they want more readily available. The media measurement giant is expected as soon ...