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Note: This article is based on an excerpt from "A Complete Guide to Mobile Marketing for 2014." With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an ...

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend.