1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
There's also his legendary run as a spokesman for Miller Lite, with Uecker starring in so many commercials for the beer brand over the years. So as we share our favorite Uecker moments, here are a ...
There's brewing before Miller Lite, and there's brewing after Miller Lite. When Milwaukee-based Miller Brewing Co. launched Miller Lite in 1975, light beer had a shot-glass share of the beer market in ...
Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...
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